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Chaotics
Categoria:
Leadership
The Business ofManaging andMarketing in the Age of Turbulence
In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that the troubled times that challenge businesses today are not an aberration, but the new face of normal. In fact, the economic downturn is part of the Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. It’s a world that chews up the unprepared, but rewards the prepared –– those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.
Chaotics provides deep insights and practical strategies for not only surviving the current economic downturn, but also thriving amid the many slumps and spurts of prosperity that lie ahead. At the heart of the book is an innovative Chaotics Management System for minimizing vulnerability and exploiting opportunities.
The system helps you completely rethink how you manage and market during recession and other turbulent conditions.
Chaotics is a timely, practical, indispensable guide for business leaders striving to survive today’s economic storms and to prosper through the inevitable turbulence of tomorrow.
In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that the troubled times that challenge businesses today are not an aberration, but the new face of normal. In fact, the economic downturn is part of the Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. It’s a world that chews up the unprepared, but rewards the prepared –– those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.
Chaotics provides deep insights and practical strategies for not only surviving the current economic downturn, but also thriving amid the many slumps and spurts of prosperity that lie ahead. At the heart of the book is an innovative Chaotics Management System for minimizing vulnerability and exploiting opportunities.
The system helps you completely rethink how you manage and market during recession and other turbulent conditions.
Chaotics is a timely, practical, indispensable guide for business leaders striving to survive today’s economic storms and to prosper through the inevitable turbulence of tomorrow.
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